A Website That Wasn't Earning Trust
TG Insurance Group is a retirement and life insurance firm founded by Tracey Garnett, a Retirement Specialist helping individuals, families, and businesses plan for the future. Despite a strong personal brand and a growing multi-state practice, their website wasn't keeping pace. It looked unfinished, didn't clearly communicate their services, and gave visitors no obvious path to book a conversation with Tracey.
A Patented Neurofeedback Platform That Needed a Brand to Match
MindMuscle is a clinical-grade, AI-powered neurofeedback system for children with ADHD and autism. Over the Fold handled the full UX/UI design and web development. Building a site that speaks to pediatric therapy clinics and parents simultaneously, reflecting the credibility of a patented, research-backed platform ahead of its 2026 launch.
Launching a Premium Flooring Brand From Absolute Zero
VersaCore Grande 10 is a premium waterproof luxury vinyl flooring brand. When they came to Over the Fold, they had a product, but nothing else. No brand, no logo, no website, no visual identity, and no way for dealers or homeowners to discover or engage with their collection. They needed a full brand launch, built from the ground up, that could compete with established flooring brands and drive real purchase intent.
Fine art requires restraint.
Gurdal Bibo is a fine art photographer based in SoHo, New York City, whose work has been recognized in international photography circles. Despite that recognition, he did not have a dedicated website. There was no central place for collectors, galleries, or admirers of his work to explore his portfolio or purchase prints. The opportunity wasn’t to “market” the art. It was to give it a proper digital home.
A Growing Airport Services Company That Needed More Than a Vendor
Guardian Professional Services provides PAX and janitorial services across multiple major airports, working with United Airlines at JFK, LGA, RSW, and RDU. Over the Fold serves as their embedded digital and operations team. Designing and managing their website, automating their hiring pipeline, running their social media, and building their internal training system.
A 30-Year Business Held Back by an Outdated Website
Executive Color Systems is a New York-based office technology dealer with over 30 years in business, selling and servicing Konica Minolta, Epson, and HP products. Including multifunction printers, wide-format machines, digital presses, and IT support. To businesses across the Chicagoland area. Despite a strong local reputation and a deep product catalog, their website hadn't kept pace with their business. It didn't reflect the quality of their offering and wasn't built to convert visitors into customers.
Reaching and Resonating with Diverse Communities Across New York City
Big Brothers Big Sisters of NYC launched a targeted recruitment initiative focused on increasing enrollment for its youth girls mentorship program across New York City. In a city as diverse as New York, audience clarity isn’t optional. It’s foundational.
When the A Propósito team approached Over the Fold, they had the vision and message, but no brand identity or launch plan.
A Propósito Podcast is a bilingual podcast created to open meaningful conversations within the Latinx community. Through personal stories, cultural discussions, and expert insights, the podcast aims to empower listeners to connect with their identity and purpose. “a propósito” (on purpose).
Revitalizing a brand that builds for the future
Rebranding a legacy HVAC company with a fresh identity for the next generation of builders and designers.
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