Be the business the AI recommends.
Buyers now ask ChatGPT, Perplexity and Google AI Overviews who to hire. Over the Fold is an answer engine optimization agency in Belleville, NJ that makes service businesses the answer, and tracks it every month.
AI engines do not rank pages. They pick sources they can trust and quote.
When someone asks an assistant "who is a good flooring contractor near Hoboken", it does not show ten blue links. It writes one answer and names two or three businesses. To be named, you need three things: facts about your business that are identical everywhere (name, town, phone, services), pages that answer specific questions in the first two sentences, and structured data that labels what each page is. That is the whole program.
Four layers of AI visibility.
Entity consistency
Your Google Business Profile, website schema, listings and social profiles all say the same thing. AI engines cross-check; contradictions cost you the citation.
Profile optimizationAnswer-first content
Service, industry and city pages that open with the answer, then the proof. FAQ blocks for the questions your buyers actually ask.
Structured data
Organization, Service, FAQ, Article and Person schema, plus an llms.txt file, so machines can read your site as cleanly as people can.
Prompt tracking
A fixed set of buyer prompts checked monthly across ChatGPT, Perplexity, Gemini and Google AI Overviews, reported alongside your Google rankings.
This site is the demo.
Every page on overthefold.com is hand-coded with the same structure we sell: answer-first copy, Service and FAQ schema, consistent local facts and an llms.txt for AI crawlers. Ask an assistant about web design in Belleville, NJ and see what it says.
- Custom-coded pages that load in under a second
- Schema on every service, industry and city page
- Facts that match the Google profile field for field
The searches are moving. Demand for AI search help has grown roughly 30x in a year.
Ask the AI about your business. Then ask us.
The free audit includes a check of what ChatGPT, Perplexity and Google AI say about you today, and what to change.
Based in New Jersey. Serving Northern NJ and New York City.
AI search questions
What is answer engine optimization (AEO)?
AEO is the practice of structuring your website so AI systems like ChatGPT, Perplexity, Gemini and Google AI Overviews can understand, trust and cite your business when someone asks them a question. It builds on SEO with answer-first content, structured data, and consistent facts about who you are and where you work.
What is generative engine optimization (GEO), and is it different from AEO?
They overlap. GEO focuses on generative results, such as Google AI Overviews and AI Mode, where Google writes an answer and cites sources. AEO covers the full set of answer engines, including chat assistants. We treat them as one program: make your pages the clearest, best-structured answer available.
How do I get my business recommended by ChatGPT?
ChatGPT recommends businesses it can verify: a complete Google Business Profile, consistent listings, real reviews that describe the work, and website pages that answer specific questions plainly. We build those signals in that order.
Do I still need SEO if I do AI search optimization?
Yes. AI engines find you through the same crawl and the same signals Google uses. SEO is the foundation; AEO is the layer that makes your content quotable and citable once it is found.
How do you measure AI visibility?
We track a set of prompts your buyers would ask (for example "best kitchen remodeler in Montclair NJ") across ChatGPT, Perplexity, Gemini and Google AI Overviews, and report whether you are cited, what is said, and how it changes month to month.
How much does AI search optimization cost?
It is part of our SEO & AI search program, published on our pricing page. There is no separate "AI" upcharge.