MindMuscle

MindMuscle
MindMuscle is a clinical-grade, AI-powered neurofeedback system for children with ADHD and autism. Over the Fold handled the full UX/UI design and web development — building a site that speaks to pediatric therapy clinics and parents simultaneously, reflecting the credibility of a patented, research-backed platform ahead of its 2026 launch.
Industry
Health Technology
Services
UX/UI Design, Web Development, WordPress, Information Architecture
Location
New York, NY
Challenge

A Patented Neurofeedback Platform That Needed a Brand to Match

MindMuscle is an AI-powered neurofeedback system designed for pediatric therapy clinics — helping children with ADHD and autism develop focus and emotional regulation through EEG-based, clinician-guided sessions. The technology is patented, evidence-based, and built for scale. But the brand didn't yet reflect that. MindMuscle needed a website that could speak credibly to pediatric therapy clinics evaluating a clinical partnership, while also building trust with parents of neurodivergent children. The design had to be warm enough for families and rigorous enough for clinicians — at the same time.

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Results

A Clinical-Grade Brand. Built to Launch.

The MindMuscle website launched in March 2026 and immediately positioned the brand as a credible, clinical-grade platform in a space where trust is everything. The site communicates clearly to two distinct audiences — pediatric therapy clinics evaluating a B2B partnership and parents of neurodivergent children seeking solutions for their kids. The design reflects the seriousness of the product without feeling cold or overly medical. It's approachable, modern, and built to convert — with clear CTAs driving two actions: Request Early Access and Download Clinical Overview. Every section of the site was designed to reduce friction and build confidence at every scroll. MindMuscle is currently in its soft launch phase, partnering with select pediatric therapy clinics ahead of a full 2026 rollout. The website is the primary tool driving those early access conversations.