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Youth Girls Recruitment Campaign – Multilingual Community Initiative
Big Brothers Big Sisters of NYC launched a targeted recruitment initiative focused on increasing enrollment for its youth girls mentorship program across New York City. In a city as diverse as New York, audience clarity isn’t optional. It’s foundational.
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A modern take on a timeless industry
Rebranding a legacy HVAC company with a fresh identity for the next generation of builders and designers.
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Building a Digital Home for a Fine Art Photographer in SoHo
Gurdal Bibo is a fine art photographer based in SoHo, New York City, whose work has been recognized in international photography circles. Despite that recognition, he did not have a dedicated website. There was no central place for collectors, galleries, or admirers of his work to explore his portfolio or purchase prints. The opportunity wasn’t to “market” the art. It was to give it a proper digital home.
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Building a Brand That Starts Conversations — From Concept to Launch Strategy
A Propósito Podcast is a bilingual podcast created to open meaningful conversations within the Latinx community. Through personal stories, cultural discussions, and expert insights, the podcast aims to empower listeners to connect with their identity and purpose — “a propósito” (on purpose).