Rebuild the site. Keep the rankings. Start getting leads.
Over the Fold redesigns websites for service businesses in Northern NJ and NYC. We rebuild slow, outdated sites into fast, custom-coded ones that convert, with every ranking URL carried over so Google does not forget you.
A redesign is only worth it if the new site does a job the old one could not.
Most redesigns fail for one of two reasons: the new site is prettier but says the same vague things, or it launches without redirects and loses the rankings the old site had. We plan the redesign around the leads it is supposed to produce, keep every URL that earns traffic, and measure the result against the old site's numbers.
Six things we see on sites that need to be rebuilt.
Slow on a phone
Over three seconds to load. Half your visitors leave before they see the headline.
No clear next step
No phone number above the fold, no booking, a contact form buried three clicks deep.
Invisible on Google
No page for the services or towns people search. One "Services" page trying to rank for everything.
Plugins and patches
A WordPress site with 30 plugins, two of them abandoned, and a hosting bill for the privilege.
Looks smaller than you are
Stock photos and 2019 copy while your competitors show real work and real reviews.
Unreadable to AI
No structured data, no answer-first content, so ChatGPT and Google AI cannot cite you.
Rankings protected at every step.
Audit and baseline
Speed, rankings, traffic and conversions recorded so we can prove the difference.
Message and structure
What each page has to make a visitor do, and which pages the search data says you are missing.
Design and build
Custom-coded HTML, built for speed, with your real photos, reviews and work.
Migration and redirects
Every old URL mapped to its new home. Titles and content that rank are carried over, not rewritten for fun.
Launch and resubmit
Sitemap, Search Console, analytics and Google Business Profile updated the same day.
Measure
Speed, rankings and leads compared to the baseline at 30 and 90 days.
Redesigns we have shipped.
Real businesses that replaced an old site with one that works.
A Website That Wasn't Earning Trust
TG Insurance Group is a retirement and life insurance firm founded by Tracey Garnett, a Retirement Specialist helping individuals, families, and businesses plan for the future. Despite a strong personal brand and a growing multi-state practice, their website wasn't keeping pace. It looked unfinished, didn't clearly communicate their services, and gave visitors no obvious path to book a conversation with Tracey.
A Patented Neurofeedback Platform That Needed a Brand to Match
MindMuscle is a clinical-grade, AI-powered neurofeedback system for children with ADHD and autism. Over the Fold handled the full UX/UI design and web development. Building a site that speaks to pediatric therapy clinics and parents simultaneously, reflecting the credibility of a patented, research-backed platform ahead of its 2026 launch.
Launching a Private Practice With No Digital Footprint
Joseph R. Bolante is a Board Certified Psychiatric Nurse Practitioner offering child and adult psychiatry services in New Jersey, with both virtual and in-person appointments. When NP Joseph launched his private practice, he needed more than a website. He needed a professional digital presence that could build credibility with patients, rank in local search, and make it easy for people to book a session during what is often a vulnerable moment in their lives.
What changes when the rebuild is done right.
Find out if your site needs a redesign, or just a fix.
The free audit tells you honestly. Sometimes it is three changes, not a rebuild.
Based in New Jersey. Serving Northern NJ and New York City.
Website redesign questions
How much does a website redesign cost?
A redesign is priced as a one-time project and costs less as part of The BOLD System. Every package, including e-commerce, is published on our pricing page.
How long does a website redesign take?
Most redesigns launch in 3 to 6 weeks. The pace depends on how quickly content and approvals come back; we handle the rest.
Will a redesign hurt my Google rankings?
Not if it is done properly. We keep every URL that ranks, redirect the ones that change, carry over titles and content that work, and resubmit the site the day it launches. Done carelessly, a redesign can wipe out years of rankings, which is the main reason to have it done by people who do SEO.
Do you rebuild sites on WordPress, Wix or Squarespace?
We rebuild from them. Most of our redesigns move a slow WordPress, Wix or Squarespace site to a custom-coded HTML site you own outright. We still build on WordPress or Shopify when a client needs that platform.
How do I know if my website needs a redesign?
Three signs: it loads in more than three seconds on a phone, you cannot say what it is supposed to make a visitor do, and it has not brought you a lead you can name in the last 90 days. The free audit checks all three.
Can I update the site myself after the redesign?
Yes. Every site ships with a simple editor for the things that change: photos, reviews, portfolio, hours. No plugins to update, nothing to break.