New York City web design without the New York City markup.
Over the Fold builds custom-coded websites and runs local SEO for service businesses in Manhattan, Brooklyn and Queens, from just across the river in Belleville, NJ. Published prices, launches in weeks, and a Google profile that ranks in your neighborhood.
In New York, local search is neighborhood search.
Nobody in Park Slope hires a contractor from Astoria because Google ranked them first citywide. The map pack is drawn by proximity, so the businesses that win are the ones with a complete Google Business Profile, pages for the neighborhoods they actually serve, reviews that name the job, and a site that loads instantly on a phone on the subway. We build exactly that, and we charge New Jersey prices for it.
The full system, neighborhood by neighborhood.
Custom-coded websites
Fast, conversion-focused, with neighborhood pages from the Upper West Side to Williamsburg to Forest Hills.
Website design & buildGoogle Business Profile
Categories, services and service areas across the boroughs you serve.
Profile optimizationLocal SEO
Map-pack rankings for "[service] Brooklyn", "[service] Upper East Side" and the near-me searches from your block.
Local SEOAI search
Be the answer when someone asks ChatGPT or Google AI for a designer, contractor or practice in your neighborhood.
AI search optimizationLead follow-up
Text-back, booking and a pipeline so NYC leads are answered in minutes, not days.
CRM automationPublished prices
The same prices in Manhattan as in Montclair, all on our pricing page.
PricingBusinesses we have built for in New York.
Big Brothers Big Sisters of NYC, TG Insurance Group, a Manhattan psychiatry practice, and more.
A Website That Wasn't Earning Trust
TG Insurance Group is a retirement and life insurance firm founded by Tracey Garnett, a Retirement Specialist helping individuals, families, and businesses.
A Patented Neurofeedback Platform That Needed a Brand to Match
MindMuscle is a clinical-grade, AI-powered neurofeedback system for children with ADHD and autism.
Launching a Private Practice With No Digital Footprint
Joseph R. Bolante is a Board Certified Psychiatric Nurse Practitioner offering child and adult psychiatry services in New Jersey, with both virtual and.
What working with us actually gets you.
Close enough to meet, far enough to skip the rent.
We are in Belleville, NJ, thirty minutes from Midtown. We meet in the city when it helps and work over video the rest of the time, which is why a Manhattan-quality site costs what it costs on our pricing page.
- Manhattan, Brooklyn and Queens service areas on our Google profile
- Neighborhood pages written from local knowledge
- One team for the site, the SEO and the follow-up

Get a free audit of your New York business.
We will show you where you rank in your neighborhood today and what it takes to move up.
Based in Belleville, NJ. Serving all of New Jersey & New York.
NYC web design questions
Do you work with businesses in Manhattan, Brooklyn and Queens?
Yes. We are across the river in Belleville, NJ, about 30 minutes from Midtown, and we serve service businesses in Manhattan, Brooklyn and Queens, with meetings in the city when they help.
How much does web design cost in NYC?
NYC agencies often price in a Manhattan markup. Ours are published on our pricing page and are the same everywhere, whether you are in Manhattan or Montclair.
Can a small business actually rank in New York City?
Yes, neighborhood by neighborhood. Google shows the map pack by proximity, so a complete Google Business Profile with the right categories and services, pages for the neighborhoods you serve, and reviews that name the work can put a small firm ahead of bigger competitors in its own part of the city.
What kinds of NYC businesses do you work with?
Service businesses: contractors and remodelers, medical and behavioral health practices, interior designers, professional and financial firms, and nonprofits. Our clients include Big Brothers Big Sisters of NYC, TG Insurance Group and a Manhattan psychiatry practice.
How long does a website take to build?
Often about 7 days for a launch-ready site, depending on scope and how quickly content and decisions come together. Larger builds with e-commerce or many pages take longer, and we tell you the real timeline up front.