Your Google profile is your most-viewed page. Make it complete.
For a local service business, the Google Business Profile gets more views than the website. We complete every field Google ranks on, then manage it weekly so it keeps earning calls, direction requests and bookings.
Google ranks the profile on four fields most owners never fill in.
Proximity you cannot change. The other three you can: categories (up to ten, most profiles use one), services (up to fifty, most profiles list none), and service areas (up to twenty towns). Add reviews that mention the work and the town, and you have the four signals that decide the map pack. Everything else on the profile, posts, products, photos, Q&A, converts the people who find you; it does not add reach. We do both, in that order.
The full profile, not the first tab.
- Categories: the right primary plus every secondary category you genuinely qualify for.
- Services: the searches people actually make, named the way they search them, under the right category.
- Service areas: up to 20 towns within your real drive time, address hidden if you work from home.
- Description, hours, attributes: 750 characters that say what, where and for whom; holiday hours; identity and accessibility attributes.
- Products and posts: your offers as product cards with images, and a weekly post that rotates launch, result, review and tip.
- Photos: logo, cover, team and real work, 20 to start and 3 to 5 a month after.
- Reviews: a request script that runs after every job, and replies that name the town and the service.
- Citations: Yelp, Apple, Bing, BBB and the rest saying exactly the same name, city and phone.
A profile audit we ran for a kitchen studio in Connecticut.
Five-star rating, every review answered, correct category, and still stuck behind two competitors. The gaps were the ones we see everywhere: no description, no services, no posts, newest photo eighteen months old, six reviews against sixty. We scored it across fourteen factors, wrote the description and services, and set a fifteen-minute weekly routine. The owner did the first three fixes in an afternoon.
- Health score across 14 ranking and conversion factors
- Copy written and ready to paste
- A weekly routine the owner can run, or we run it
What "we manage it" means.
Weekly
One post published. New reviews answered within a day. Questions answered.
Monthly
Three to five new photos. Hours, phone, website and services re-checked. Spam edits reverted.
Quarterly
Categories and products reviewed against what you sell now. Competitor review counts re-checked.
Always
Calls, direction requests and website clicks reported in plain English, with a before-and-after baseline.
Most profiles we audit are running at one-third capacity.
Get your profile scored for free.
We will tell you which of the fourteen factors you are losing on, and what the businesses above you are doing differently.
Based in New Jersey. Serving Northern NJ and New York City.
Google Business Profile questions
What is Google Business Profile optimization?
It is completing and tuning every field Google uses to rank and display your business: primary and secondary categories, services, service areas, description, hours, attributes, products, photos, posts, and reviews. A complete profile ranks higher in the map pack and converts more of the people who see it.
How much does Google Business Profile management cost?
Profile management is included in our SEO & AI search program. A one-time optimization is also available. Prices are published on our pricing page.
How many categories and services should a profile have?
Google allows one primary category and up to nine secondary categories, and dozens of services. Most profiles we audit use one category and no services, which makes them invisible for most searches. We add every category and service that passes the "is it really what you do" test.
Can you manage the profile for a service-area business with no storefront?
Yes. We hide the address, set up to 20 service areas, and write the profile so Google understands where you work without showing your home address.
How often should a Google Business Profile be updated?
One post a week, two to three new photos a month, a reply to every review within a day, and a monthly check that hours, phone and website are still correct. That is the routine we run for clients.
Does Google Business Profile optimization help with AI search?
Yes. Google AI Overviews and Gemini pull local business recommendations from the same profile data, and ChatGPT uses the reviews and descriptions it can find. A complete, consistent profile is the foundation of AI visibility for a local business.