We turn websites into predictable revenue engines.
Over the Fold is a website-first studio for service businesses in New Jersey and New York. We build modern, credible sites, and the measurable lead systems that make them pay for themselves.
Every business deserves a website that actually works.
Too many great service businesses are held back by a website that looks fine but does nothing. No calls, no inquiries, no leads. We started Over the Fold to change that.
We believe your website should be one of your strongest tools for growth: modern, credible, and built to turn visitors into booked work. Not a pretty brochure, a system you can measure.
Two people, one focus.
Friends since our teenage years, we bring trust, balance, and a steady hand, helping founders move forward with confidence.
Designer and strategist with over a decade of experience helping businesses get clear on what their website should actually do. Focused on clarity, messaging, and user experience.
Creative thinker and problem solver with a sharp eye for detail. Shapes brand direction and makes sure every project feels cohesive, intentional, and true to the business behind it.
Website-first. Results-obsessed.
Every one of these is something we do, click through to see how.
Website-first
We lead with your website, the hub every other channel points to, not ads or branding for their own sake.
Our websitesMeasurable by design
Analytics, tracking, and reporting are baked into every build, so you can see exactly what’s working.
How we workSMB specialists
We focus on service-based small and mid-sized businesses across NJ and NY, not trying to serve everyone.
NJ & NYCDesign quality
Clean, confident, credible design that makes you look like the obvious choice.
See the workBuilt for AI search
We optimize for Google and for AI answer engines like ChatGPT and Perplexity, where buyers now look.
SEO & AI searchWe build your CRM
We set up the CRM and automations behind your site, so every lead is captured and followed up, nothing slips.
CRM automationA studio built around outcomes, not deliverables.
What it’s like to work with us.
Founders and teams we’ve partnered with, in their own words.
“Anytime I need something changed or fixed, they get it done the same day.”
I’ve been working with Dioni and Mily for months now and they are pros. The website design is awesome and customer service is top notch. Anytime I need something changed or fixed, they get it done same day. Really recommend.
“Understood my vision from the first day.”
Amazing professionals that understood my vision from the first day we met. Milfi and Dioni are a great team. Full of integrity, intelligence, empathy, skills, and proactivity. Their patience with the process is remarkable. So thankful to have them as my partners. Thank you Over the Fold!
“Over the Fold listened with intent and delivered exactly what we needed.”
We brought in Over the Fold to support the creative for our recruitment campaign for Big Brothers Big Sisters of NYC. Dioni and Milfi worked with us as collaborators, listened to our vision with intent, and executed fantastically. They were communicative and flexible with every change. We’ll definitely work with them again.
“Over the Fold brought our brand to life, with professionalism and heart.”
We just love the team at Over the Fold! Dioni and their crew were amazing in bringing Prideful Grooming’s brand to life. They nailed our logo, made our website super inviting, and were a huge help with our social media presence. Professionalism with a whole lot of heart, Over the Fold is the way to go.
“The process was seamless from start to finish.”
The team at Over the Fold updated my company’s website and the process was seamless from start to finish. After reviewing the site map and vision together, they laid out a 7-day plan and kept open communication throughout, ensuring my vision came to light. An amazing experience. We couldn’t be happier and highly recommend them.
“They bring clarity to complex operations.”
Over the Fold has been an incredible partner for Guardian. They’re responsive, organized, and truly understand how to translate complex operations into a clean, professional online presence.
“We were impressed by Over the Fold’s responsibility.”
Over the Fold delivered a new website. We’ve received positive client responses; when people look at the site, they like it.
“Genius, phenomenal? He is much more than that!”
I don’t have any words to describe him. Genius, phenomenal? He is much more than that!
What we’ve built.
A few of the service businesses we’ve helped turn their website into a real source of leads.
A Website That Wasn't Earning Trust
TG Insurance Group is a retirement and life insurance firm founded by Tracey Garnett, a Retirement Specialist helping individuals, families, and businesses plan for the future. Despite a strong personal brand and a growing multi-state practice, their website wasn't keeping pace. It looked unfinished, didn't clearly communicate their services, and gave visitors no obvious path to book a conversation with Tracey.
A Patented Neurofeedback Platform That Needed a Brand to Match
MindMuscle is a clinical-grade, AI-powered neurofeedback system for children with ADHD and autism. Over the Fold handled the full UX/UI design and web development. Building a site that speaks to pediatric therapy clinics and parents simultaneously, reflecting the credibility of a patented, research-backed platform ahead of its 2026 launch.
Launching a Private Practice With No Digital Footprint
Joseph R. Bolante is a Board Certified Psychiatric Nurse Practitioner offering child and adult psychiatry services in New Jersey, with both virtual and in-person appointments. When NP Joseph launched his private practice, he needed more than a website. He needed a professional digital presence that could build credibility with patients, rank in local search, and make it easy for people to book a session during what is often a vulnerable moment in their lives.
Let’s make your website your best salesperson.
Tell us about your business and we’ll show you what a conversion-first site could do for it.
Based in New Jersey. Serving Northern NJ and New York City.