Questions? We’ve got straight answers.
Everything you might want to know about web design, SEO, AI search visibility, and working with Over the Fold.
Web design & digital strategy
How long does it take to build a website?
Most website projects take between 3 and 6 weeks depending on scope, content readiness, and integrations.
What platforms do you build websites on?
Our primary build is a custom-coded website in HTML, CSS, JavaScript and PHP, with a simple editor for the content that changes. It loads faster, carries cleaner structured data, and you own every file. We build on Shopify for online stores and on WordPress when a client needs that platform.
What does Over the Fold do?
We build high-converting websites for service businesses in NJ and NYC, then run the local SEO, Google Business Profile, AI search and ads that turn them into leads.
How long does a new website take?
Often about 3 to 6 weeks for a launch-ready site, and some rebuilds have launched in days, depending on scope and how quickly content and decisions come together.
Can you manage my Google Business Profile?
Yes. Profile management is part of our SEO & AI search program: categories, services, service areas, weekly posts, review replies and a monthly report.
Is SEO still important with AI search?
Yes. SEO remains the foundation of search visibility, while AI search optimization helps content appear in modern discovery systems and AI-generated answers.
Do you offer ongoing support after launch?
Yes. After launch we can support SEO, search visibility, digital marketing, and ongoing improvements as your business grows.
What is AEO, and how is it different from SEO?
SEO helps you rank in traditional search results. AEO (Answer Engine Optimization) helps your business get surfaced and cited by AI tools like ChatGPT, Perplexity, and Google’s AI answers. You need both. SEO is the foundation, AEO extends your visibility into where buyers increasingly look.
How much does a website cost?
It depends on the number of pages and what the site needs to do, like booking, a store or a CRM. Every package, including The BOLD System, is published on our pricing page, so there are no quoting games.
Do you only work with businesses in NJ and NY?
No. We work with businesses in any state. We’re based in Belleville, New Jersey, and we specialize in behavioral health, flooring, kitchen & bath, contractors, interiors, and service-based businesses everywhere.
What kinds of businesses do you work with?
We focus on service-based small and mid-sized businesses. Trades, healthcare and behavioral health practices, consultants, local specialists, and B2B firms that want their website to generate predictable leads.
Can you help with lead generation, not just the website?
Absolutely. Beyond the build, we offer recurring programs for SEO and local visibility, paid media, and ongoing website optimization, plus CRM automation so leads never slip through the cracks.
Will I be able to see results?
Yes. Analytics and tracking are set up on every build, so you can see traffic, leads, and conversions, not just a “pretty website.” We report on what’s actually moving the needle.
Still have a question?
Tell us what you’re trying to figure out. We’ll give you a clear, no-pressure answer.
Based in New Jersey. Serving Northern NJ and New York City.