Get the calls that are going to your competitors.
A website and Google listing built for your trade. Live in weeks, first calls from Google Maps within 30 days, and nothing you have to log into.
Based in New Jersey. Serving Essex, Hudson and Bergen counties, and New York City.
First calls from Google Maps within 30 days.
The map is where contractor searches turn into calls, and it is the fastest thing to fix. Google picks the three businesses it shows from what the listing says you do, which towns you serve, and your reviews. In the first month we rebuild the listing, add up to 20 towns without showing your home address, and start the review requests. The website and the rest of the system come up behind it.
- Week 1: listing rebuilt, every trade and every town filled in
- Week 2: first photo posts from finished jobs, review requests live
- Weeks 3 to 4: first calls from the map pack, tracked so you can see them
Everything a contractor needs to win the call.
The six pieces of The BOLD System, built for your trade. Built and run for you, nothing you have to log into.
BeforeAfterA website built to turn visitors into calls
Most contractor sites are a logo, a bullet list and a contact form. Yours is built around the moment a homeowner decides: your best jobs first, your number and quote button on the first screen, and proof where they look for it.
- Your finished jobs, full width, before any sales copy
- Call and quote buttons within thumb reach on every screen
- License, insurance and reviews right where homeowners check
Loads in under a second on a job-site phone
Half of visitors leave a site that takes more than three seconds, and most contractor sites take longer. Yours is hand-coded with no page builder dragging it down, so it scores green on Google’s own speed test on every page.
- Hand-coded. No plugins, no page builder, nothing to break
- Photos compressed so a full gallery loads on a cell signal
- Green on all four Google PageSpeed scores, checked monthly
Every field Google ranks on, filled in and kept fresh
The map is where the first calls come from. Google picks the three businesses it shows from what the listing says, not from your website. We fill in every trade you do and every town you drive to, then keep it moving every week.
- All your trades and up to 20 towns, worded the way people search
- A photo post every week from a finished job
- Review requests after every job, and a reply to each one
Your company comes up well: 5.0 rating, licensed and insured, and they serve Montclair, Bloomfield and Nutley. Homeowners mention they show up on time and send a quote the same day.
Recommended when homeowners ask ChatGPT or Google’s AI
More homeowners every month ask an AI who to hire before they open Google. Those tools do not guess. They read your website, your Google listing and your reviews, and name the businesses they can verify. We write your pages so they can read them, and we check every month which questions bring your name up.
- Structured data on every page: who you are, what you do, where you work
- Plain answers to the questions homeowners actually ask, on your site
- Monthly check of what ChatGPT, Gemini and Google AI say about you
Missed calls texted back in under a minute
You are on a roof when the homeowner calls. If it goes to voicemail, they call the next name on the map. Now a text goes back for you, asks about the job, books the estimate, and puts the lead on your board with the address.
- Missed call texted back in under 60 seconds
- Estimate booked straight into your calendar
- Every lead on one board, with the town and the job type
Calls this week, while the search work builds
SEO compounds over months. Ads put you at the top of the page for “kitchen remodel Montclair” tomorrow, only for the jobs and towns you want, and pause the week you are booked solid.
- Google Search and Local Services ads for your best job types
- Only the towns you drive to, paused when you are booked out
- Every call recorded and tied to the ad that made it
Or take the whole system for one monthly price.
Every piece above is a step in The BOLD System: Build, Optimize, Lead, Dominate. Launched in 3 to 6 weeks, then run for you every month. Or start with one piece à la carte and add the rest when you are ready.
- BBuild Custom website + CRM setup
- OOptimize SEO, Google profile & AI search, every month
- LLead Automated follow-up so no lead goes cold
- DDominate Ads management + review generation
Service business tier. Saves $2,500 up front vs à la carte. Ad budget separate. Month to month after 90 days.
Built for businesses that build.
Flooring brands, manufacturers and service companies that needed the phone to ring.
Launching a Premium Flooring Brand From Absolute Zero
VersaCore Grande 10 is a premium waterproof luxury vinyl flooring brand. When they came to Over the Fold, they had a product, but nothing else.
Revitalizing a brand that builds for the future
Rebranding a legacy HVAC company with a fresh identity for the next generation of builders and designers.
A 30-Year Business Held Back by an Outdated Website
Executive Color Systems is a New York-based office technology dealer with over 30 years in business, selling and servicing Konica Minolta, Epson, and HP.
A Website That Wasn't Earning Trust
TG Insurance Group is a retirement and life insurance firm founded by Tracey Garnett, a Retirement Specialist helping individuals, families, and businesses.
A Growing Airport Services Company That Needed More Than a Vendor
Guardian Professional Services provides PAX and janitorial services across multiple major airports, working with United Airlines at JFK, LGA, RSW, and RDU.
From audit to first calls.
No retainer to start. A free look at where you stand, then a fixed launch and a monthly system that runs without you.
Free audit, 20 minutes
We put your Google listing and website next to the three businesses above you on the map and show you exactly what is missing.
Launch in 3 to 6 weeks
You send job photos and your license. We build the site, rebuild the listing and set up the follow-up. One review call, then it goes live.
First calls by day 30
The map pack moves first. Missed calls get texted back from day one, so nothing that comes in gets lost.
Then it runs every month
Posts, reviews, pages for new towns, ads when you want them, and one report a month you can read on your phone.
Owners who answer their own phone.
What it is like to work with Over the Fold.
“Anytime I need something changed or fixed, they get it done the same day.”
I’ve been working with Dioni and Mily for months now and they are pros. The website design is awesome and customer service is top notch. Anytime I need something changed or fixed, they get it done same day. Really recommend.
“Understood my vision from the first day.”
Amazing professionals that understood my vision from the first day we met. Milfi and Dioni are a great team. Full of integrity, intelligence, empathy, skills, and proactivity. Their patience with the process is remarkable. So thankful to have them as my partners. Thank you Over the Fold!
“Over the Fold listened with intent and delivered exactly what we needed.”
We brought in Over the Fold to support the creative for our recruitment campaign for Big Brothers Big Sisters of NYC. Dioni and Milfi worked with us as collaborators, listened to our vision with intent, and executed fantastically. They were communicative and flexible with every change. We’ll definitely work with them again.
“Over the Fold brought our brand to life, with professionalism and heart.”
We just love the team at Over the Fold! Dioni and their crew were amazing in bringing Prideful Grooming’s brand to life. They nailed our logo, made our website super inviting, and were a huge help with our social media presence. Professionalism with a whole lot of heart, Over the Fold is the way to go.
“The process was seamless from start to finish.”
The team at Over the Fold updated my company’s website and the process was seamless from start to finish. After reviewing the site map and vision together, they laid out a 7-day plan and kept open communication throughout, ensuring my vision came to light. An amazing experience. We couldn’t be happier and highly recommend them.
“They bring clarity to complex operations.”
Over the Fold has been an incredible partner for Guardian. They’re responsive, organized, and truly understand how to translate complex operations into a clean, professional online presence.
“We were impressed by Over the Fold’s responsibility.”
Over the Fold delivered a new website. We’ve received positive client responses; when people look at the site, they like it.
“Genius, phenomenal? He is much more than that!”
I don’t have any words to describe him. Genius, phenomenal? He is much more than that!
Find out why the other contractor is getting your calls.
We look at your Google listing and your website next to the three businesses on the map above you, and tell you exactly what to change. Free, in plain English.
Based in New Jersey. Serving Essex, Hudson and Bergen counties, and New York City.
Contractor website and SEO questions
What is SEO for contractors?
It is getting your construction company shown when homeowners and property managers in your area search for the work you do: "general contractor near me", "kitchen remodel Montclair", "commercial contractor Newark". For contractors that means the Google map pack first, then service and town pages on the website, then reviews that mention the job and the town.
How much does contractor SEO cost?
Our SEO & AI search program is $1,250 per month, published on our pricing page. A contractor website is $5,500, or $4,500 as part of The BOLD System with SEO, follow-up and ads included at $2,250 per month.
How long until a contractor website brings in leads?
A new site with a complete Google Business Profile usually produces its first inbound calls within 30 days from the map pack. Rankings for service and town searches build over 60 to 120 days and keep compounding with reviews.
Do you build websites for general contractors, or only specialty trades?
Both. General contractors, remodelers, builders, and specialty trades such as roofing, electrical, plumbing, HVAC, masonry and landscaping. The structure is the same: one page per service, one page per town, proof on every page.
What should a construction company website include?
A phone number and quote button above the fold, a page for each service, a page for each town you serve, real project photos with the town named, reviews, licenses and insurance, and fast load times on a phone, where most contractor searches happen.
Can you set up follow-up so I stop losing leads to voicemail?
Yes. We set up a CRM that texts back a missed call in seconds, logs every form and call, and reminds you to follow up. Most contractors lose more jobs to slow replies than to competitors.