Northern NJ & NYC

Web Design Agency NJ & New York City

The NJ web design
agency that builds
sites that rank.

We are based in Belleville, New Jersey. We design and build websites for service businesses across Northern NJ and New York City — websites that convert visitors into clients and get found on Google and AI search.

Get a Free Website Audit See our work
Essex County Bergen County Hudson County Manhattan Union County Brooklyn
124%

more search impressions for Executive Color after launch

2.85

average Google position for Bolante Psychiatry from day one

3–5x

average ROI within 12 months of launch

89%

client retention — most NJ clients stay and grow with us

Where we work

Northern NJ
to New York City.

We are based in Belleville, Essex County. Our clients are service businesses across the Northern NJ and NYC corridor — the most competitive and opportunity-rich market in the country.

Northern New Jersey
Home base
Essex Bergen Hudson Union Passaic Morris Somerset Middlesex
New York City
NYC metro
Manhattan Brooklyn Queens Bronx Staten Island
Remote US
Available nationwide
All 50 states 100% remote-friendly
Real results from NJ & NYC clients

Work that performs.

Every project we take on is measured by one thing — does it generate leads for the business? Here are three that did.

Bolante Psychiatry website
Healthcare · New Jersey
Bolante Psychiatry

New website build from scratch for a private psychiatry practice launching in NJ. Brand identity, SEO foundation, and booking-forward design.

Page 1 on Google from day one — position 2.85
TG Insurance website
Insurance · Multi-State
TG Insurance Group

Complete website redesign for a retirement and life insurance firm. Clear service structure, booking-forward layout, and SEO foundation.

Professional digital presence built to convert
Executive Color website
Office Technology · NYC
Executive Color Systems

Full website redesign for a 30-year-old NYC office technology dealer. New product catalog structure and SEO architecture.

124% increase in search impressions after launch
Why Over the Fold

A NJ web design agency
that knows this market.

Most web design agencies you find online have never worked with a business in New Jersey or New York City. We live and work here. We understand the market, the competition, and what local clients expect.

Based in Belleville, NJ

We are not a remote agency pretending to be local. We are headquartered in Essex County, 20 minutes from Manhattan, and have worked with businesses across the Northern NJ and NYC corridor.

Built to rank locally

Every website we build is engineered for local search from day one — Google Business Profile optimization, local schema markup, and NJ and NYC-specific keyword targeting.

Direct founder access

You work with Dioni and Milfi directly — not a project manager or an offshore team. When something needs to change, you call the people who built it.

SEO, AEO, and GEO included

We build for where search is going — not just Google rankings but AI search visibility on ChatGPT, Perplexity, and Google AI Overviews. Every site we build is optimized for all three from day one.

OTF client work NJ
OTF branding work
OTF website work NJ
FAQ

Questions about working with
a NJ web design agency.

Straight answers for Northern NJ and NYC businesses.

Yes. Over the Fold is headquartered in Belleville, Essex County, New Jersey. We work with service businesses across Northern NJ — Essex, Bergen, Hudson, Union, Passaic, Morris, Somerset, and Middlesex counties — as well as New York City and remotely across the US.
We work with service-based businesses — healthcare practices, insurance firms, consulting companies, contractors, professional services, and any business that relies on its website to generate trust and inbound leads. If your website is how clients find and evaluate you, we are the right fit.
Our website projects for NJ and NYC service businesses start at $5,000. Scope depends on the number of pages, integrations, and whether you need CMS, booking systems, or CRM connections. Every engagement starts with a free website audit so you know exactly what you are getting before committing.
Every website we build has local SEO built in from day one — NJ and NYC-specific keyword targeting, Google Business Profile optimization, LocalBusiness schema markup, and page speed optimization. One of our NJ clients, Bolante Psychiatry, hit Page 1 on Google with an average position of 2.85 from the day of launch with no paid ads and no prior domain history.
Yes. Beyond web design we offer SEO, AEO, and GEO services for NJ service businesses — helping you rank on Google, appear in AI-generated answers on ChatGPT and Perplexity, and show up in Google AI Overviews. Local queries trigger AI Overviews 68% of the time in 2026, which means local SEO and AI visibility are now the same problem.
5.0 ★★★★★
Google • Clutch • Trustpilot
Trusted by founders and business owners
across New York and New Jersey

What it’s like to work with Over the Fold — from founders and teams we’ve partnered with.

Young man with curly hair smiling, wearing a blue checkered blazer and light blue shirt against a dark background.
"Anytime I need something changed or fixed, they get it done the same day."
Ive been working with Dioni and Mily for months now and they are pros. The website design is awesome and customer service is top notch. Anytime I need something changed or fixed they get it done same day. Really recommend.
Julian Buchman
CEO, Buchman Baseball
Smiling woman with dark hair wearing a maroon dress, standing indoors near a railing with modern architecture in the background.
"Understood my vision from the first day”
Amazing professionals that understood my vision from the first day we met. Milfy and Dioni are a great team, full of integrity, intelligence, empathy, skills, and proactivity. Also their patience with the process is remarkable. So thankful to have them as my partners. Thank you Over the Fold!!!
Montserrat Serra Janer
Founder
Smiling man with short hair, wearing glasses, a blue checkered shirt, and a blue tie against a white background.
“Over the Fold listened with intent and delivered exactly what we needed.”
We brought in Over The Fold to support the creative for our upcoming recruitment campaign for Big Brothers Big Sisters of NYC. Dioni and Milly worked with us a collaborators and listened to our vision with intent and executed fantastically. They were communicative and flexible with any changes we had along the way. We will definitely work with them again for larger design projects.
Aaron Frager
VP, Recruitment, Big Brothers Big Sisters of NYC
Smiling woman holding a fluffy brown and white dog against a plain background.
“Over the Fold brought our brand to life — with professionalism and heart.”
We just love the team at Over the Fold! Dioni and their crew were amazing in bringing Prideful Grooming's brand to life. They nailed our logo, made our website super inviting, and were a huge help with our social media presence....mixes professionalism with a whole lot of heart, Over the Fold is the way to go.
Margarita Broncano
Owner, Prideful Grooming
Smiling person with short hair wearing a black collared shirt against a white background.
“The process was seamless from start to finish.”
The team at Over the Fold updated my company's website. The process was seamless from start to finish. After sitting down with one of the co-owner's to review the site map and vision, they formulated a 7 day plan for execution. Throughout the process, they maintained open communication, ensuring my vision came to light. This has been nothing but an amazing experience...  We couldn't be happier and highly recommend their services.
Tracey Garnett
CEO, TG Insurance Group
Smiling woman with long dark hair wearing a white collared shirt and gray plaid blazer.
“They bring clarity to complex operations.”
Over the Fold has been an incredible partner for Guardian. They’re responsive, organized, and truly understand how to translate complex operations into a clean, professional online presence.
Amanda Perna
Chairwoman, Guardian Professional Services
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Ready to grow your
NJ or NYC business?

Start with a free website audit. We will review your site, your local search visibility, and tell you exactly what to fix — for free.

Get your free website audit See our NJ & NYC work

Based in Belleville, NJ · Serving Northern NJ and NYC