Sell the floor before they walk in.
A catalog homeowners can actually navigate, a Google listing that shows your showroom, and sample requests that reach you first. Live in weeks, first calls from Google Maps within 30 days.
Based in New Jersey. Serving Northern NJ and New York City, and flooring brands nationally.
First calls from Google Maps within 30 days.
The map is where “flooring store near me” turns into a showroom visit, and it is the fastest part to fix. Google picks the three businesses it shows from what your listing says you sell, which towns you serve and your reviews. In the first month we rebuild the listing around your product lines, add up to 20 towns, and start asking every finished install for a review.
- Week 1: hardwood, luxury vinyl, carpet, tile and installation listed as real services
- Week 2: room-scene posts from finished installs, review requests live
- Weeks 3 to 4: first calls and sample requests from the map pack, tracked
Everything a flooring business needs to get the sample request.
The six pieces of The BOLD System, built for flooring. Built and run for you, nothing you have to log into.
- Luxury vinyl plank
- VersaCore Grande 10
- Waterproof core, 20 mil
- Engineered hardwood
- Cedar Knoll
- White oak, 6 mm wear layer
- Laminate
- Orchard Street
- AC4 commercial rated
A catalog built the way people shop for floors
Type, then collection, then color, then spec. Every level gets its own page, so a homeowner searching “waterproof vinyl plank” and a contractor searching a wear layer both land somewhere useful, with a sample button in reach.
- A page per product type, collection and color, each one rankable
- Room scenes on every color, not just a swatch
- Sample request and dealer locator on every product page
A full catalog that loads in under a second
Flooring sites are heavy: hundreds of colors, room scenes and spec sheets. On a page builder that means an eight-second load and half your visitors gone. Yours is hand-coded, so a two hundred product catalog still opens instantly on a phone in the showroom.
- Every room scene compressed and sized for the screen it lands on
- Hand-coded. No plugins, no page builder, nothing to break
- Green on all four Google PageSpeed scores, checked monthly
Listed for every floor you actually sell
Google builds the map from your listing, not your website. Most stores pick “flooring” and stop. We list hardwood, engineered, luxury vinyl, laminate, carpet, tile and installation, plus every town you deliver and install in.
- Every product line and service listed the way people search for it
- A room-scene post every week from a finished install
- Review requests after every install, and a reply to each one
Your showroom is a good place to start: 4.9 from 74 reviews, a showroom in Newark, and they carry waterproof luxury vinyl in 20 mil wear layers with free samples. They install across Essex and Hudson counties.
Named when shoppers ask ChatGPT or Google’s AI
Shoppers ask an AI which floor to buy and who stocks it before they visit a store. Those tools read your product pages, your listing and your reviews, and name what they can verify. We structure your catalog so they can read it, then check monthly which questions bring your name up.
- Structured data on every product: type, wear layer, warranty, price band
- Plain answers to the questions shoppers ask about durability and cost
- Monthly check of what ChatGPT, Gemini and Google AI say about you
Sample and measure requests answered in a minute
A sample request is a buying signal with a short shelf life. Ours asks what they are covering and whether they want a measure, texts them back in under a minute, books the measure and puts the request on your board with the product they asked for.
- Every request texted back in under 60 seconds
- Measures booked straight into the installer calendar
- Every lead on one board, with the product, the room and the town
Sample requests this week, while the search work builds
SEO compounds over months. Ads put your in-stock collections at the top for “waterproof vinyl plank near me” tomorrow, only in the towns you deliver to, and pause when the product runs out.
- Campaigns split by product line, so budget follows what you stock
- Only the towns you deliver and install in
- Every call and sample request tied to the ad that made it
Or take the whole system for one monthly price.
Every piece above is a step in The BOLD System: Build, Optimize, Lead, Dominate. Launched in 3 to 6 weeks, then run for you every month. Or start with one piece à la carte and add the rest when you are ready.
- BBuild Custom website + CRM setup
- OOptimize SEO, Google profile & AI search, every month
- LLead Automated follow-up so no lead goes cold
- DDominate Ads management + review generation
Service business tier. Saves $2,500 up front vs à la carte. Ad budget separate. Month to month after 90 days.
Retailers and installers, brands and distributors.
We have spent 18 combined years inside the flooring industry, so the work does not start with a glossary.
Retailers & installers
Local search, a showroom that ranks in every town you deliver to, sample and measure requests answered in a minute, and reviews after every install. Priced from $5,500 for the site and $1,250 a month for search.
Local SEO & Google profileBrands & distributors
A catalog structured by collection and spec, dealer locators, sample fulfillment, spec sheets that Google and AI engines can read, and room-scene production. This is what we built for HF Design from zero.
Website design & buildBuilt for people who sell what rooms are made of.
A flooring brand launched from zero, a manufacturer rebranded, and service companies that needed the phone to ring.
Launching a Premium Flooring Brand From Absolute Zero
VersaCore Grande 10 is a premium waterproof luxury vinyl flooring brand. When they came to Over the Fold, they had a product, but nothing else. No brand, no logo, no website, no visual identity, and no way for dealers or homeowners to discover or engage with their collection. They needed a full brand launch, built from the ground up, that could compete with established flooring brands and drive real purchase intent.
Fine art requires restraint.
Gurdal Bibo is a fine art photographer based in SoHo, New York City, whose work has been recognized in international photography circles. Despite that recognition, he did not have a dedicated website. There was no central place for collectors, galleries, or admirers of his work to explore his portfolio or purchase prints. The opportunity wasn’t to “market” the art. It was to give it a proper digital home.
Revitalizing a brand that builds for the future
Rebranding a legacy HVAC company with a fresh identity for the next generation of builders and designers.
A 30-Year Business Held Back by an Outdated Website
Executive Color Systems is a New York-based office technology dealer with over 30 years in business, selling and servicing Konica Minolta, Epson, and HP products. Including multifunction printers, wide-format machines, digital presses, and IT support. To businesses across the Chicagoland area. Despite a strong local reputation and a deep product catalog, their website hadn't kept pace with their business. It didn't reflect the quality of their offering and wasn't built to convert visitors into customers.
A Website That Wasn't Earning Trust
TG Insurance Group is a retirement and life insurance firm founded by Tracey Garnett, a Retirement Specialist helping individuals, families, and businesses plan for the future. Despite a strong personal brand and a growing multi-state practice, their website wasn't keeping pace. It looked unfinished, didn't clearly communicate their services, and gave visitors no obvious path to book a conversation with Tracey.
Launching a Premium Flooring Brand From Absolute Zero
VersaCore Grande 10 is a premium waterproof luxury vinyl flooring brand. When they came to Over the Fold, they had a product, but nothing else. No brand, no logo, no website, no visual identity, and no way for dealers or homeowners to discover or engage with their collection. They needed a full brand launch, built from the ground up, that could compete with established flooring brands and drive real purchase intent.
Fine art requires restraint.
Gurdal Bibo is a fine art photographer based in SoHo, New York City, whose work has been recognized in international photography circles. Despite that recognition, he did not have a dedicated website. There was no central place for collectors, galleries, or admirers of his work to explore his portfolio or purchase prints. The opportunity wasn’t to “market” the art. It was to give it a proper digital home.
Revitalizing a brand that builds for the future
Rebranding a legacy HVAC company with a fresh identity for the next generation of builders and designers.
A 30-Year Business Held Back by an Outdated Website
Executive Color Systems is a New York-based office technology dealer with over 30 years in business, selling and servicing Konica Minolta, Epson, and HP products. Including multifunction printers, wide-format machines, digital presses, and IT support. To businesses across the Chicagoland area. Despite a strong local reputation and a deep product catalog, their website hadn't kept pace with their business. It didn't reflect the quality of their offering and wasn't built to convert visitors into customers.
A Website That Wasn't Earning Trust
TG Insurance Group is a retirement and life insurance firm founded by Tracey Garnett, a Retirement Specialist helping individuals, families, and businesses plan for the future. Despite a strong personal brand and a growing multi-state practice, their website wasn't keeping pace. It looked unfinished, didn't clearly communicate their services, and gave visitors no obvious path to book a conversation with Tracey.
From audit to sample requests.
No retainer to start. A free look at where you stand, then a fixed launch and a monthly system that runs without you.
Free audit, 20 minutes
We put your catalog and your Google listing next to the three stores above you on the map and show you what is missing.
Launch in 3 to 6 weeks
You send your product list and room scenes. We structure the catalog, rebuild the listing and set up the follow-up. One review call, then it goes live.
First calls by day 30
The map pack moves first. Sample requests get answered from day one, so nothing that comes in gets lost.
Then it runs every month
New collections added, room-scene posts, reviews, pages for new towns, ads when you want them, and one report a month.
Owners who answer their own phone.
What it is like to work with Over the Fold.
“Anytime I need something changed or fixed, they get it done the same day.”
I’ve been working with Dioni and Mily for months now and they are pros. The website design is awesome and customer service is top notch. Anytime I need something changed or fixed, they get it done same day. Really recommend.
“Understood my vision from the first day.”
Amazing professionals that understood my vision from the first day we met. Milfi and Dioni are a great team. Full of integrity, intelligence, empathy, skills, and proactivity. Their patience with the process is remarkable. So thankful to have them as my partners. Thank you Over the Fold!
“Over the Fold listened with intent and delivered exactly what we needed.”
We brought in Over the Fold to support the creative for our recruitment campaign for Big Brothers Big Sisters of NYC. Dioni and Milfi worked with us as collaborators, listened to our vision with intent, and executed fantastically. They were communicative and flexible with every change. We’ll definitely work with them again.
“Over the Fold brought our brand to life, with professionalism and heart.”
We just love the team at Over the Fold! Dioni and their crew were amazing in bringing Prideful Grooming’s brand to life. They nailed our logo, made our website super inviting, and were a huge help with our social media presence. Professionalism with a whole lot of heart, Over the Fold is the way to go.
“The process was seamless from start to finish.”
The team at Over the Fold updated my company’s website and the process was seamless from start to finish. After reviewing the site map and vision together, they laid out a 7-day plan and kept open communication throughout, ensuring my vision came to light. An amazing experience. We couldn’t be happier and highly recommend them.
“They bring clarity to complex operations.”
Over the Fold has been an incredible partner for Guardian. They’re responsive, organized, and truly understand how to translate complex operations into a clean, professional online presence.
“We were impressed by Over the Fold’s responsibility.”
Over the Fold delivered a new website. We’ve received positive client responses; when people look at the site, they like it.
“Genius, phenomenal? He is much more than that!”
I don’t have any words to describe him. Genius, phenomenal? He is much more than that!
Find out why the other store is getting the sample requests.
We look at your catalog, your Google listing and your reviews next to the stores ranking above you, and tell you exactly what to change. Free, in plain English.
Based in New Jersey. Serving Northern NJ and New York City, and flooring brands nationally.
Flooring marketing questions
How do flooring companies get more leads?
Rank for the local searches instead of buying shared leads: a Google Business Profile with flooring store, flooring contractor and installation categories, a page per product type (hardwood, LVP, tile, carpet) and per town, room-scene photos with the town named, and reviews that mention the floor and the install. Ads come after, on top of a site that converts.
What does flooring marketing cost with Over the Fold?
A flooring website is $5,500 and the SEO & AI search program is $1,250 per month, published on our pricing page. The full BOLD System is $4,500 to launch and $2,250 per month.
Do you work with flooring retailers and installers, or manufacturers and distributors?
All of them. Retail showrooms and installers across NJ and NYC, and manufacturers, brand houses and distributors nationally. We have launched a premium flooring brand from zero and worked inside the industry for 18 combined years.
How should a flooring website be organized?
By how people shop: product type first (hardwood, luxury vinyl plank, tile, carpet, laminate), then collections and brands, then room scenes, then "installation in [town]" pages. Specs and samples one click away, never behind a login.
Can you handle a large flooring catalog?
Yes. We structure lines, collections, colors and specs so they are easy for a shopper to browse and easy for Google and AI engines to understand, and we build an editor so your team can add products without a developer.
Does flooring SEO work for a showroom with one location?
It works best for one location. A single showroom with a complete Google profile, 20 service areas for installation, and pages for the towns it delivers to can outrank the big-box store in its own county.