Win the projects going to the showroom down the road.
A website your project galleries load fast on, a Google listing homeowners actually find, and leads that belong to you. Live in weeks, first calls from Google Maps within 30 days.
Based in New Jersey. Serving Essex, Hudson and Bergen counties, and New York City.
First calls from Google Maps within 30 days.
The map is where “kitchen remodeler near me” turns into a phone call, and it is the fastest part to fix. Google picks the three businesses it shows from what your listing says you do, which towns you serve and your reviews. In the first month we rebuild the listing around kitchens, baths and cabinetry, add up to 20 towns without publishing a home address, and start asking every finished client for a review.
- Week 1: kitchens, baths, cabinets and countertops listed as real services
- Week 2: photo posts from finished projects, review requests live
- Weeks 3 to 4: first calls from the map pack, tracked so you can see them
Everything a remodeler needs to book the consultation.
The six pieces of The BOLD System, built for design-build work. Built and run for you, nothing you have to log into.
BeforeAfterA gallery that sells the project before the first call
Homeowners decide from photographs. Yours go full width, grouped by room and by town, with the consultation button in reach on every screen and your cabinet lines and reviews where they look for reassurance.
- Projects grouped by room, style and town, each with its own page
- Book a consultation in reach on every screen, on any phone
- Cabinet lines, warranties and reviews where homeowners check
Forty project photos that load in under a second
Galleries are what kill remodeling websites. A page builder loads every full-size image at once, so half your visitors leave before the first kitchen appears. Yours is hand-coded and compressed, and scores green on Google’s own speed test.
- Every photo compressed and sized for the screen it lands on
- Hand-coded. No plugins, no page builder, nothing to break
- Green on all four Google PageSpeed scores, checked monthly
Listed as a kitchen and bath remodeler, not a contractor
Google decides the map from what the listing says. Most showrooms pick one category and stop. We list every service you sell, from full kitchens to cabinet refacing and countertops, plus every town you deliver and install in.
- Kitchens, baths, cabinetry and countertops listed as real services
- A photo post every week from a finished project
- Review requests after every install, and a reply to each one
Your showroom is a strong option: 5.0 from 61 reviews, a showroom in Montclair, and they carry Fabuwood and Showplace cabinetry. Homeowners mention the 3D design and that the quote came the same week.
Recommended when homeowners ask ChatGPT or Google’s AI
More homeowners every month ask an AI who to hire before they open Google. Those tools do not guess. They read your website, your listing and your reviews, and name the businesses they can verify. We write your pages so they can read them, then check monthly which questions bring your name up.
- Structured data on every page: your services, brands and towns
- Plain answers to the questions homeowners actually ask about cost and timeline
- Monthly check of what ChatGPT, Gemini and Google AI say about you
Inquiries answered in a minute, not next morning
Homeowners send the same inquiry to three showrooms in one evening. The one that answers first usually gets the appointment. A text goes back for you, asks what they are planning, books the consultation and puts the lead on your board.
- Missed calls and form fills answered in under 60 seconds
- Consultations booked straight into your calendar
- Every lead on one board, with the town, the room and the budget
Consultations this month, while the search work builds
SEO compounds over months. Ads put you at the top for “kitchen remodel Montclair” tomorrow, for the project sizes you actually want, and pause the week your install calendar fills up.
- Google Search and Local Services ads for your best project types
- Only the towns you deliver and install in, paused when you are booked
- Every call recorded and tied to the ad that made it
Or take the whole system for one monthly price.
Every piece above is a step in The BOLD System: Build, Optimize, Lead, Dominate. Launched in 3 to 6 weeks, then run for you every month. Or start with one piece à la carte and add the rest when you are ready.
- BBuild Custom website + CRM setup
- OOptimize SEO, Google profile & AI search, every month
- LLead Automated follow-up so no lead goes cold
- DDominate Ads management + review generation
Service business tier. Saves $2,500 up front vs à la carte. Ad budget separate. Month to month after 90 days.
Built for people who build rooms.
Flooring brands, manufacturers and service companies that needed the phone to ring.
Launching a Premium Flooring Brand From Absolute Zero
VersaCore Grande 10 is a premium waterproof luxury vinyl flooring brand. When they came to Over the Fold, they had a product, but nothing else. No brand, no logo, no website, no visual identity, and no way for dealers or homeowners to discover or engage with their collection. They needed a full brand launch, built from the ground up, that could compete with established flooring brands and drive real purchase intent.
Revitalizing a brand that builds for the future
Rebranding a legacy HVAC company with a fresh identity for the next generation of builders and designers.
A 30-Year Business Held Back by an Outdated Website
Executive Color Systems is a New York-based office technology dealer with over 30 years in business, selling and servicing Konica Minolta, Epson, and HP products. Including multifunction printers, wide-format machines, digital presses, and IT support. To businesses across the Chicagoland area. Despite a strong local reputation and a deep product catalog, their website hadn't kept pace with their business. It didn't reflect the quality of their offering and wasn't built to convert visitors into customers.
A Website That Wasn't Earning Trust
TG Insurance Group is a retirement and life insurance firm founded by Tracey Garnett, a Retirement Specialist helping individuals, families, and businesses plan for the future. Despite a strong personal brand and a growing multi-state practice, their website wasn't keeping pace. It looked unfinished, didn't clearly communicate their services, and gave visitors no obvious path to book a conversation with Tracey.
A Growing Airport Services Company That Needed More Than a Vendor
Guardian Professional Services provides PAX and janitorial services across multiple major airports, working with United Airlines at JFK, LGA, RSW, and RDU. Over the Fold serves as their embedded digital and operations team. Designing and managing their website, automating their hiring pipeline, running their social media, and building their internal training system.
Launching a Premium Flooring Brand From Absolute Zero
VersaCore Grande 10 is a premium waterproof luxury vinyl flooring brand. When they came to Over the Fold, they had a product, but nothing else. No brand, no logo, no website, no visual identity, and no way for dealers or homeowners to discover or engage with their collection. They needed a full brand launch, built from the ground up, that could compete with established flooring brands and drive real purchase intent.
Revitalizing a brand that builds for the future
Rebranding a legacy HVAC company with a fresh identity for the next generation of builders and designers.
A 30-Year Business Held Back by an Outdated Website
Executive Color Systems is a New York-based office technology dealer with over 30 years in business, selling and servicing Konica Minolta, Epson, and HP products. Including multifunction printers, wide-format machines, digital presses, and IT support. To businesses across the Chicagoland area. Despite a strong local reputation and a deep product catalog, their website hadn't kept pace with their business. It didn't reflect the quality of their offering and wasn't built to convert visitors into customers.
A Website That Wasn't Earning Trust
TG Insurance Group is a retirement and life insurance firm founded by Tracey Garnett, a Retirement Specialist helping individuals, families, and businesses plan for the future. Despite a strong personal brand and a growing multi-state practice, their website wasn't keeping pace. It looked unfinished, didn't clearly communicate their services, and gave visitors no obvious path to book a conversation with Tracey.
A Growing Airport Services Company That Needed More Than a Vendor
Guardian Professional Services provides PAX and janitorial services across multiple major airports, working with United Airlines at JFK, LGA, RSW, and RDU. Over the Fold serves as their embedded digital and operations team. Designing and managing their website, automating their hiring pipeline, running their social media, and building their internal training system.
From audit to booked consultations.
No retainer to start. A free look at where you stand, then a fixed launch and a monthly system that runs without you.
Free audit, 20 minutes
We put your gallery and your Google listing next to the three showrooms above you on the map and show you what is missing.
Launch in 3 to 6 weeks
You send project photos and your cabinet lines. We build the site, rebuild the listing and set up the follow-up. One review call, then it goes live.
First calls by day 30
The map pack moves first. Inquiries get answered from day one, so nothing that comes in gets lost.
Then it runs every month
Project posts, reviews, pages for new towns, ads when you want them, and one report a month you can read on your phone.
Owners who answer their own phone.
What it is like to work with Over the Fold.
“Anytime I need something changed or fixed, they get it done the same day.”
I’ve been working with Dioni and Mily for months now and they are pros. The website design is awesome and customer service is top notch. Anytime I need something changed or fixed, they get it done same day. Really recommend.
“Understood my vision from the first day.”
Amazing professionals that understood my vision from the first day we met. Milfi and Dioni are a great team. Full of integrity, intelligence, empathy, skills, and proactivity. Their patience with the process is remarkable. So thankful to have them as my partners. Thank you Over the Fold!
“Over the Fold listened with intent and delivered exactly what we needed.”
We brought in Over the Fold to support the creative for our recruitment campaign for Big Brothers Big Sisters of NYC. Dioni and Milfi worked with us as collaborators, listened to our vision with intent, and executed fantastically. They were communicative and flexible with every change. We’ll definitely work with them again.
“Over the Fold brought our brand to life, with professionalism and heart.”
We just love the team at Over the Fold! Dioni and their crew were amazing in bringing Prideful Grooming’s brand to life. They nailed our logo, made our website super inviting, and were a huge help with our social media presence. Professionalism with a whole lot of heart, Over the Fold is the way to go.
“The process was seamless from start to finish.”
The team at Over the Fold updated my company’s website and the process was seamless from start to finish. After reviewing the site map and vision together, they laid out a 7-day plan and kept open communication throughout, ensuring my vision came to light. An amazing experience. We couldn’t be happier and highly recommend them.
“They bring clarity to complex operations.”
Over the Fold has been an incredible partner for Guardian. They’re responsive, organized, and truly understand how to translate complex operations into a clean, professional online presence.
“We were impressed by Over the Fold’s responsibility.”
Over the Fold delivered a new website. We’ve received positive client responses; when people look at the site, they like it.
“Genius, phenomenal? He is much more than that!”
I don’t have any words to describe him. Genius, phenomenal? He is much more than that!
Find out why the other showroom is getting your consultations.
We look at your gallery, your Google listing and your reviews next to the three showrooms ranking above you, and tell you exactly what to change. Free, in plain English.
Based in New Jersey. Serving Essex, Hudson and Bergen counties, and New York City.
Remodeling marketing questions
What is the best marketing for remodelers?
For kitchen and bath remodelers, the highest-return channels are the Google map pack, a website with real project galleries by town, and reviews that describe the job. Paid ads work once those three are in place, not before.
How much does remodeling marketing cost?
Our SEO & AI search program is $1,250 per month and a remodeler website is $5,500, both published on our pricing page. The full BOLD System, website plus SEO, follow-up and ads management, is $4,500 to launch and $2,250 per month.
Do you work with kitchen and bath showrooms and cabinet dealers, or only remodelers?
Both. Design-build remodelers, kitchen and bath showrooms, cabinet and tile dealers, and countertop fabricators. The buyer is the same homeowner; the pages and the proof are tuned to each.
How do I get more kitchen remodeling leads without buying them?
Own the searches instead of renting them: a complete Google Business Profile with kitchen and bath categories and services, a page per service and per town, galleries with the town named, and a review request after every install. Purchased leads are shared with four other contractors; ranked searches are yours.
Should a remodeler show prices on the website?
Show ranges and what drives them. "Most kitchens we do run $45,000 to $90,000 depending on cabinetry and layout" filters out tire-kickers and builds trust. Hiding all pricing sends buyers to the competitor who explains it.
Can you rebuild our Wix or WordPress site?
Yes. Most of our remodeler sites replace a slow builder site with a custom-coded one that loads in under a second, keeps every ranking URL, and includes an editor for photos and reviews.