Sweat2Swim
Activewear brand blending performance and style — made to move with you from sweat to swim.
From court to coast — one brand, endless movement
Challenge
Designing a brand for the effortlessly chic, sporty woman
Sweat2Swim came to life with a clear vision: to create timeless, coastal-inspired activewear for women who transition from Pilates to poolside without missing a beat. We crafted a full brand identity and ecommerce experience that speaks to their muse — a modern woman who values elegance, performance, and versatility. Every detail, from the soft neutrals to the refined typography, was chosen to reflect a lifestyle of movement, style, and ease.
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Results
A lifestyle brand built for land, sea, and everything in between
We delivered a cohesive brand system, ecommerce website, and launch content designed to resonate with the Sweat2Swim customer — a woman who lives boldly, dresses effortlessly, and shops with intention. The result is a polished, athletic-luxury experience that makes an impression — online and off.
