For kitchen & bath showrooms and design firms in NJ/NY

We Build Websites That Fill Your Showroom

12 years on the showroom floor. Focused on high-converting websites built to get the right homeowners through your door.

Book a 15-minute call →
The real issue

Your website isn't bad. It just isn't doing the job it has now.

The showroom was always where people decided. Now they decide whether the showroom is worth the drive — and they do that online, before you ever meet them.

How it used to work

They walked in to look around.

People browsed showrooms to see what was out there. You educated them on the floor, and the displays did the selling.

How it works now

They walk in to confirm.

They've already toured you online, seen your work, and decided you're worth an afternoon. Fewer visits, further along.

The NKBA studied independent showrooms, designers and homeowners. Here's what it found.
i
NKBA Independent Kitchen & Bath Showrooms Report, 2023. Based on 158 independent showroom dealers, 142 designers, and 750 homeowners who completed a kitchen or bath remodel in the prior two years.
2 in 3

Toured a showroom virtually before deciding to visit

14%

More would have, but the showroom didn't offer it

3x

Homeowners generate more showroom revenue than trade pros

31%

Added to product cost when they upgrade in the showroom

31%

Two out of three homeowners upgrade once they're standing in your showroom.

Which makes the website's only job getting the right person through the door. It isn't a brochure. It's the front of the funnel.

What we keep finding on showroom sites

Beautiful installs sitting on Instagram, nowhere on the website.

No way to book a design consultation without calling during business hours.

Someone searches "kitchen showroom near me" and a big box store comes up first.

What we do

One system. Four parts.

Most vendors sell you a website and leave. The website is the easy part — what happens after it is what fills the calendar.

01

Build

A site that makes the showroom worth the drive. Project galleries organized by style and room, not dumped in one folder. Brands you carry, services you offer, and the designers people will actually work with. Booking built in, so a consultation can be scheduled at 11pm.

02

Optimize

Getting found by people in your area who are three months from spending real money. Local search, Google Business Profile, and the AI tools homeowners now ask first when deciding where to start.

03

Automate

Every inquiry and booking lands in a CRM and gets assigned to a designer, with follow-up going out on its own. Nobody loses a $40,000 project because a form landed in a shared inbox on a Saturday.

04

Track

You see what's working. A monthly report in plain language: inquiries, consultations booked, and which pages produced them — so you know what your marketing is actually buying you.

AEO — the part almost nobody is doing

Try it on your own showroom.

Open ChatGPT and ask where to go for a kitchen remodel in your town. Whoever comes up in that answer is meeting homeowners at the exact moment they decide where to start.

For most towns that answer is still up for grabs — or it's a big box store. We track the questions your buyers actually ask and work on getting our clients into those answers. It's early, and that's exactly the point.

🔒
chatgpt.com
Live
You

Where should I go for a kitchen remodel in Bergen County?

AI
Answer

This answer is still unclaimed. No showroom in the area has made itself the obvious recommendation — yet.

Rate card

What it costs.

No mystery quotes. These are the same numbers we'd say out loud on a call.

Start here

The 15-minute call

No pitch deck, no slides. Bring your website and your biggest frustration with it, and we'll tell you the first three things we'd fix. Most people start here.

Step 1

Digital Channel Audit

Everything gone through properly: website, local search, AI visibility, and what happens to an inquiry after someone sends it. You get a written report — what's broken, what it's costing you, what to fix first, and in what order. It's a strategy document, not a sales pitch. Yours to keep, whether you hire us or hand it to whoever you're working with now. One booked kitchen usually covers it.

$1,950

100% credited toward any build within 90 days

Step 2

Foundation Build

The website itself: project galleries, a product library with swatches and samples, the brands and services you carry, designer profiles, consultation booking, CRM and lead routing, and analytics. Built so the person who finds you at 11pm can book without calling.

from $12,500

50% deposit / 30–45 days

Step 3

Growth Plan

Ongoing local SEO, AEO tracking (showing up inside ChatGPT, Gemini and Claude) against the questions homeowners actually ask, four pieces of content a month, review and Google profile management, and a monthly report written for an owner.

$2,450/mo

6-month initial term, then month-to-month. We'd rather earn the renewal than lock you in.

Who you'd work with

Twelve years on the other side of the counter.

Milfi spent 12 years in the kitchen industry working for a luxury brand — designing kitchens and selling on the showroom floor. She has walked homeowners through slab selection, guided them to the right cabinet line and features for how they actually live, and watched what turns a browser into a signed project.

Dioni handles the build and the technical side — 11 years in design and marketing, five of them running the brands of an interiors manufacturer from the inside.

We're a fit if

You run an independent kitchen, bath, and/or flooring showroom or design firm in the Tri-State Area

You'd rather get the people who are ready to buy than the ones who are just browsing

You want reporting in consultations booked, not impressions

Probably not a fit if

You need the cheapest option. There are vendors for that, and we're honestly not one of them.

You want a website and nothing after it. Builds without upkeep are how websites end up broken for six years.

FAQ

Questions we actually get.

Straight answers about working with us.

How much does a new website cost?
Foundation builds start at $12,500 and take 30 to 45 days. That covers the website, project galleries, a product library with swatches and samples, brand and service pages, consultation booking, CRM and lead routing, and analytics. Most people start with our free 15-minute consultation.
What's included in the monthly plan?
The Growth Plan is $2,450 a month: local SEO, AEO tracking (showing up inside ChatGPT, Gemini and Claude) against the questions homeowners actually ask, four pieces of content a month, review and Google profile management, and a monthly report. Six-month initial term because that's the honest minimum for SEO to show, then month-to-month.
We already have a marketing person or vendor.
That's common, and we're not here to talk you out of anyone. Start with the free 15-minute call — we'll tell you the first three things we'd fix on your website, and you'll know quickly whether what you have now is covering them.
Isn't Instagram enough for a showroom?
Instagram, Pinterest and Houzz are great for people who already found you, and they're worth doing. But you don't own any of those audiences, and none of them catch the homeowner searching at 11pm for somewhere to start. The website is where someone decides you're worth the drive and books the time.
How long until we see results?
Website issues: fixed in weeks. Local search and AI visibility: months, honestly. We set a baseline in month one and report against it monthly, so you always know whether it's working.
Who owns the website when we're done?
You do. The site, the domain, the content, the photography, the analytics, and the CRM data are all yours. If you ever leave, we hand over access rather than making you rebuild somewhere else.
Do you lock us into a long contract?
No. Builds are project-priced. The Growth Plan has a six-month initial term because that's the honest minimum for SEO to show — then it's month-to-month.
How do we know if you're the right agency for us?
Take the free 15-minute call. We'll tell you the first three things we'd fix on your website, and if we're not the right people we'll say that too. We're a boutique agency, so we can't take everyone — a bad fit costs us more than it costs you.

Your showroom deserves more clients walking through your door.

Bring your website and your biggest frustration with it. We'll tell you the first three things we'd fix — whether you hire us or not.