For kitchen & bath showrooms and design firms in NJ/NY
We Build Websites That Fill Your Showroom
12 years on the showroom floor. Focused on high-converting websites built to get the right homeowners through your door.
Book a 15-minute call →12 years on the showroom floor. Focused on high-converting websites built to get the right homeowners through your door.
Book a 15-minute call →The showroom was always where people decided. Now they decide whether the showroom is worth the drive — and they do that online, before you ever meet them.
People browsed showrooms to see what was out there. You educated them on the floor, and the displays did the selling.
They've already toured you online, seen your work, and decided you're worth an afternoon. Fewer visits, further along.
Toured a showroom virtually before deciding to visit
More would like to view your virtual showroom, but your website didn't offer it
Homeowners generate more showroom revenue than trade pros
Average increase in project value from showroom upgrades
Two out of three homeowners upgrade once they visit your showroom.
Your website doesn’t need to sell the upgrade. It needs to get the right homeowners through the door, where your team closes the sale. It isn't a brochure. It's the front of the funnel.
Beautiful installs sitting on Instagram, Houzz or Pinterest, nowhere on the website.
No way to book a design consultation without calling during business hours.
Someone searches "kitchen showroom near me" and a big box store comes up first.
Most vendors sell you a website and leave. The website is the easy part — what happens after it is what fills the calendar.
A site that makes the showroom worth the drive. Project galleries organized by style and room, not dumped in one folder. Brands you carry, services you offer, and the designers people will actually work with. Booking built in, so a consultation can be scheduled at 11pm.
Getting found by people in your area who are three months from spending real money. Local search, Google Business Profile, and the AI tools homeowners now ask first when deciding where to start.
Every inquiry and booking lands in a CRM and gets assigned to a designer, with follow-up going out on its own. Nobody loses a $40,000 project because a form landed in a shared inbox on a Saturday.
You see what's working. A monthly report in plain language: inquiries, consultations booked, and which pages produced them — so you know what your marketing is actually buying you.
Open ChatGPT and ask where to go for a kitchen remodel in your town. Whoever comes up in that answer is meeting homeowners at the exact moment they decide where to start.
For most towns that answer is still up for grabs — or it's a big box store. We track the questions your buyers actually ask and work on getting our clients into those answers. It's early, and that's exactly the point.
Where should I go for a kitchen remodel in Bergen County?
This answer is still unclaimed. No showroom in the area has made itself the obvious recommendation — yet.
No mystery quotes. These are the same numbers we'd say out loud on a call.
No pitch deck, no slides. Bring your website and your biggest frustration with it, and we'll tell you the first three things we'd fix. Most people start here.
Free
Find out what’s quietly costing you leads. Our full-depth audit reviews your website, local search, AI visibility, and inquiry process to uncover missed opportunities and the highest-impact fixes. This isn’t a sales pitch. It’s a strategy document you own—with a clear roadmap of what to fix first, whether you work with us or your current team
$1,950
100% credited toward any build within 90 days
The website itself: project galleries, a product library with swatches and samples, the brands and services you carry, designer profiles, consultation booking, CRM and lead routing, and analytics. Built so the person who finds you at 11pm can book without calling.
from $12,500
50% deposit / 30–45 days
Ongoing local SEO, AEO tracking (showing up inside ChatGPT, Gemini and Claude) against the questions homeowners actually ask, four pieces of content a month, review and Google profile management, and a monthly report written for an owner.
$2,450/mo
6-month initial term, then month-to-month. We'd rather earn the renewal than lock you in.
Help homeowners explore, visualize, and take the next step before they ever walk through your doors.
• Virtual tours
• 3D renderings
• Room visualizers
• Photography direction
• Paid campaigns
Ask for a quote
Scoped per project. Most showrooms start with one, not all of it.
Over the Fold wasn’t built as a general web design agency. We created it because we saw a gap: incredible kitchen, bath, and flooring showrooms were delivering amazing in-person experiences—but their websites weren’t showing it.
Our co-founder, Milfi Camarena, spent 12 years in the industry designing spaces and working directly with homeowners. She understands what customers need to feel confident moving from inspiration to a signed project.
She saw the same challenge repeatedly: beautiful showrooms with digital experiences that didn’t match the quality of their work. Over the Fold exists to close that gap.
Her co-founder, Dioni Cordova, brings 10+ years of design and digital marketing experience, including time inside an interiors product manufacturer, building brands and digital experiences that turn visitors into customers.
Together, we combine showroom expertise with digital strategy—helping kitchen, bath, and flooring businesses attract more of the right customers
Co-founder & Growth Strategist
Co-founder, Design & Digital Marketing
You run an independent kitchen, bath, and/or flooring showroom or design firm in the Tri-State Area
You'd rather get the people who are ready to buy than the ones who are just browsing
You want reporting in consultations booked, not impressions
You need the cheapest option. There are vendors for that, and we're honestly not one of them.
You want a website and nothing after it. Builds without upkeep are how websites end up broken for six years.
Straight answers about working with us.
Bring your website and your biggest frustration with it. We'll tell you the first three things we'd fix — whether you hire us or not.