What is AEO (answer engine optimization)?

AEO is making sure your brand shows up when people ask AI tools like ChatGPT or Perplexity for recommendations, such as which flooring distributors serve their region. Dealers and buyers are already asking these tools questions, and someone will be the answer.

Do you require long contracts?

No. Builds are project-priced. The Growth Plan has a six-month initial term, then continues month-to-month.

Websites, SEO & AEO for Flooring Brands and Distributors

Q: We already have a marketing vendor. Why talk to Over the Fold?

Many flooring brands start with our $1,950 Digital Channel Audit to see what their current vendor is and isn't covering. Worst case, you get a second opinion that makes your current vendor better. The full audit fee is credited toward any build within 90 days.

Q: Why does a website cost $12,500?

Capped-hours packages produce capped-hours results. Over the Fold prices for senior-level work: technical SEO and AEO-ready structure built in from day one, analytics that connect activity to inquiries, and ongoing accountability.

Q: How long until we see results?

Site issues are fixed in weeks. Search and AI visibility takes months. Over the Fold sets a baseline in month one and reports against it monthly, so you always know whether it's working.

The real issue

Your website isn't bad. It was built for a different job.

Ten years ago the site was a catalog. The buyer now decides before they walk into a store — and most of the decisions happen online.

The job it was built for

A catalog for your dealers.

Dealers looked up specs. Homeowners maybe browsed. The showroom did the convincing.

The job it has now

Where the decision gets made.

Buyers research for months, shortlist online, and arrive already knowing what they want.

A study by Shaw interviewed 1,207 people shopping for floors. Here's what the study shows.

Shaw Industries path-to-purchase study, published 2023. Based on 1,200+ consumers actively shopping for new floors, plus an analysis of 1,207 flooring retailer websites.

6mo

The floor buying journey was 6 month on average

Websites were the first place they looked

2.7

The average shopper visited less stores. (3.3 > 2.7)

25%

Of the 1,207 websites studied only 25% were good

Three out of four websites in the study weren't giving people what they came for.

And a redesign doesn't fix that, because a prettier catalog is still a catalog.

Many brands in the industry are staying behind

Collections still live in a PDF line sheet.

Product photography that cost real money is buried three clicks down.

A homeowner finds the brand and has no way to learn who carries it.

What we do

One website system. Four parts.

Most vendors sell you a website and leave. The website is the easy part — what happens after it is what decides whether it makes you money.

Build

Custom sites built to sell. Full eCommerce or dealer ordering with tiered pricing. Product pages with room scenes, specs, and downloads. And a dealer locator that sends homeowners straight to the people who carry you.

Optimize

Getting found — on Google, and the AI tools buyers now ask first. We track the real questions your dealers and buyers type, then move you into those answers.

Automate

Every inquiry lands in a CRM and gets assigned to the right rep or dealer, with follow-up going out automatically. Nothing sits in someone's inbox over a long weekend.

Track

You see what's working. A monthly report in plain language: inquiries, sample requests, and dealer leads — and which pages produced them.

Start with the audit.

AEO / The part almost nobody is doing

Try something right now.

Ask ChatGPT who makes the best waterproof flooring in the Northeast. Whoever it answers with is getting found by dealers, builders, and homeowners.

That answer is still up for grabs. We're already doing AEO hands-on for flooring brands — early enough that the brands who move now are the ones who own it.

Book a 15-minute call →

🔒

chatgpt.com

Live

You

Who makes the best waterproof flooring in the Northeast?

Answer

This answer is still unclaimed. No flooring brand has made itself the obvious response — yet.

Rate card

What it costs.

No mystery quotes. This is what it costs — the same numbers we'd say out loud on a call.

Digital Channel Strategy Audit

Start here

Your whole digital presence gone through properly: site, search visibility, AI visibility, lead handling. A written report of what's broken, what it's costing you, and what to fix first — whether you hire us or not.

$1,950

100% credited toward any build within 90 days

Foundation Build

The site itself: collections, product pages, specs and downloads, sample requests, dealer locator, analytics. eCommerce and dealer ordering quoted separately.

From$12,500

50% deposit / 30–45 days

Growth Plan

Ongoing SEO, AEO tracking against the questions your buyers actually ask, four content pieces a month, review and profile management, and a monthly report in owner language.

$2,450/mo

6-month initial term, then month-to-month. We'd rather earn the renewal than lock you in.

FAQ

Questions we actually get.

Straight answers about working with us.

We already have a marketing vendor.

That's common, and we're not here to talk you out of a contract. A lot of people start with the audit just to see what their current vendor is and isn't covering. Worst case, you get a second opinion for $1,950 that makes your current vendor better.

Why does a website cost $12,500?

Fair question. Capped-hours packages produce capped-hours results, and we've audited enough sites in this industry to show you exactly what that looks like. We price the work, not the clock. On a 15-minute call we can show you the difference on your own site.

What is AEO, and is it real?

It's making sure you show up when people ask AI tools for recommendations. It's early and evolving, and we tell clients that plainly. What's not in question: dealers and buyers are already asking these tools — and someone will be the answer.

How long until we see results?

Site issues: fixed in weeks. Search and AI visibility: months, honestly. We set a baseline in month one and report against it monthly, so you always know whether it's working.

Do you lock us into a long contract?

No. Builds are project-priced. The Growth Plan has a six-month initial term because that's the honest minimum for SEO to show — then it's month-to-month.

How much does a new website cost?

Foundation builds start at $12,500 and take 30 to 45 days. That covers the site, collection and product pages, specs and downloads, sample requests, a dealer locator, and analytics. Full eCommerce or dealer ordering with tiered pricing is quoted separately. Most people start with the $1,950 audit, which is credited back in full if you move forward.

What's included in the monthly plan?

The Growth Plan is $2,450 a month: ongoing SEO, AEO tracking against the questions your buyers actually ask, four content pieces a month, review and profile management, and a monthly report written for an owner. Six-month initial term because that's the honest minimum for SEO to show, then month-to-month.

What happens after the site launches?

That's the part most vendors skip. Sites break quietly — a form stops sending, a page slows down, a link dies, and nobody notices for months. We stay on it: updates, technical upkeep, content, and reporting. Care starts at $450 a month and is required for the first year on anything we build. Includes website and CRM maintenance.

Do we need a whole new site, or can you work with what we have?

Sometimes the existing site is worth keeping, and the audit tells us which. If the bones are good, a Rapid Refresh at $4,500 fixes what's broken in about 14 days. If it was built on something that can't be optimized, we'll tell you that instead of charging you to patch it. This does not include the CRM.

Who owns the website when we're done?

You do. The site, the domain, the content, the analytics, and the CRM data are all yours. We don't hold anything hostage. If you ever leave, we hand over access rather than making you rebuild from scratch somewhere else.

How do we know if you're the right agency for us?

Take the 15 minutes. We'll tell you the first three things we'd fix on your site, and if we're not the right people we'll say that too. We're a boutique studio, so we can't take everyone — a bad fit costs us more than it costs you.

We Build Websites That Sell More Flooring